Zoo Columbus Rebrand
Identity & Branding Material
This dynamic visual identity increases and unifies the organization's color to improve recognition and visual communication.
The target audience is families with young children and people who love animals and other species. As I prepared for this project, I found it was essential to look around the features of the organization.
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Before
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After
Iconography
This Iconography allows business emphasis to be creative and make a series of cultivated impressions in the target audience. The animals and birds illustration that Columbus Zoo logo as belonging to zoo organization should be preserved in every version of the mark.
Dynamic Mark
My design proposes a dynamic mark system with various colors to choose from in any given mark application. Each illustration is divided into three parts, eyes, nose, and mouth. In mismatch aspects, this illustration act as a playful genre. This mixture of colors, shapes, and animal body parts creates an active, fun, modern energy that speaks to young children and their parents.
Ticket Design with inviting at Boo at Zoo tradition
Employee Uniform Design
Map Design
Gift Card Design
Family Membership Card
Promotional Collaterals
Promotional products are drive customers to the business in a cost-effective way. These souvenirs bring instant brand recognition. Those can expand the reach of zoo products and services amongst a larger audience. These items are also excellent for raising a solid customer base and driving customer loyalty. Also, these souvenirs can increase the number of non-profit organizations to raise business.
