Small Business Crisis
Making Connection with Community
Design Strategy & UI Design
The design strategy is based on empathy, emotion, and spirit towards the Local Community.
“Proposing an Interface design that is a new platform of the Lyft company app. That functions dynamically as a cultural connector in a small community, informing users of the latest community news, including special deals, service availabilities, collaboration opportunities, events, and support small business owners.”
Target Audience: The target audience would be community enthusiasts and local tourists who prefer to experience the neighborhood’s lifestyle rather than visit tourist attractions.
Group Members
Design Strategy, and UI design– Sonali Suresh Mestri
Researcher– Niki Wong, Rebekah Nadolny, Shirley Susilo
Bronze Winner in Mobile App & Bronze Winner in Apps
Behind the Scene
Research Process
New Perspective
We investigated disciplines outside of the art and design field to gain new perspectives from other practices.
Lyft Local
Lyft Local is a new platform where the audience can find local Community and their Business in your nearby area and at the same time use ride to visit local shops!
Design Deliverable
Key Point and User Flow
My Takeaway
This interface design (app) will help the community's spirit and sense of belongings. Local customer is creating their neighborhood business and environment. And the environment development is much necessary as a growing city. According to my, it’s essential to grow the neighborhood and community together.