Hide & Seek Campaign

Print Advertisement

Parent Company: Parle

Brand: Hide & Seek Chocolate Chip Biscuit

Category: Biscuit

Sector: Food Product

Tagline/Slogan: Tasty Tina ki dil aa Jaaye

USP: Hidden Chocolate Chips

Segmentation: All age groups, middle & upper-class people

Positioning: India’s best-molded chocolate chip biscuit

Awards & Features

Government Second Prize (Silver Medal 2016-17)
Best in Communication Design (Art Direction)
Sir J. J. Institute of Applied Art
Best Student of the Final Year 2016-17
Access Award 2016-17
Asmita Applied Art Academy

Parle Hide and Seek Chocolate chip Biscuit Poster Advertisement

Sketches & Layout

This project aims to tap into the inner child within everyone and bring out the joy of discovering something special. Our unique selling point is the choco chips, which will bring the biscuit a sense of happiness and surprise. The illustration will feature hidden biscuits, drawing people in and prompting them to search for what's missing. This will be a playful way of connecting to the heart of the product and its core values.